Awesome weekly report

Another awesome report from our friends in Quill Engage. We have an okay week in traffic, but our revenue grew substantially. This past week we processed 9 verification, netting a revenue of $135. This is our first >$100 week.

From product perspective, we have launched a new PDF report feature that allows landlords to download a report for record keeping. We have also quickly fixed the Heartbleed bug that impacted 2/3 of the internet. In some way, we are faster than many large sites such as LinkedIn.

Here is the report detail:

Visits

 11%

Avg Time On Site

+ 112%

Pages/Visit

+ 36%

Your visits were down to 250 from 280 last week. Traffic was down from 279 visits year-over-year. The decline in traffic was driven by referrals, which slid 27% to 125 visits.

  • The percentage of total pageviews from your top ten pages were down from the week ending Apr. 06, 2014 at 55%. The page in your top 10 with the biggest drop was Verify Tenant Employment and Income | Tenantify, which saw pageviews fall 53% to 15.
  • Last week, your site’s pageviews increased 18% to 676. Similarly, your pages per visit rose 36% to 2.7, which is close to your weekly average over the past year.
  • On average, visitors stayed on your site much longer last week than they did the prior week (about 2.7 minutes versus 78 seconds). A year ago, visitors were spending slightly more than 2 minutes on your site, so you’ve improved your stickiness since then.

Visits Decline From Prior Week

Paid Search

It looks like you don’t have paid search data for your site yet. You can learn more about Google AdWords here.

Traffic Sources

Although Disqus was once again your top referral in terms of social traffic, the number of visits coming from the site was down 25% from a week earlier to 3. Note too that visitors from Disqus had a bounce rate of 33%, which was higher than your site average for social traffic.

zillow.com was your site’s top referral last week, despite its 3% loss to 86 visits – the lowest volume it’s seen over the past year.

New Referrals

zillow.com and google.com were the new referrers that drove the most traffic last week with 86 visits and 17 visits, respectively.

These are the new links that started sending you traffic last week for the first time this year.
REFERRAL VISITS AVG TIME ON SITE
ZILLOW.COM 86 72 SECONDS
GOOGLE.COM 17 9.2 MINUTES
DISQUS.COM 3 60 SECONDS
SEMALT.SEMALT.COM 2 0 SECONDS
GITHUB.COM 2 103 SECONDS

*Note that for referral visits with an average time on site of zero, there was likely only one pageview, so Google Analytics was unable to calculate an average visit duration.

Audience Segments

New vs. Returning Visitors

New visits fell to 180 last week, representing a smaller proportion of total visits at 72%. New visitors spent just a quarter of the time on the site as returning visitors did last week. This could indicate that your new visitors didn’t find the information they needed or came to the site expecting something else.

Mobile

Mobile traffic was up 35% with 27 visits, accounting for 11% of all traffic.

Locations

Even though the United States was the country with the largest number of visits last week (233), visits declined by 5%. The region of Rhode Island helped drive visits down, dropping 67% to 1 visit. Kansas City and Los Angeles dropped out of the top five cities by visits last week. They slipped from fifth to sixty-eighth and fourth to thirty-fourth, respectively.

 

Advertisements
Posted in Startup