Tenantify Report for Week of Mar. 17 – Mar. 23, 2014

Tenantify does not have a good week in traffic and revenue this week. Our traffic is down and we only made $30. However, our link building effort begins to take hold, and we see week-by-week increase of organic Google search volume. It is at the cusp of breaking into a self-sustainable mode without excessive effort to drive traffic from Zillow and Trulia.

Visits Drop, But Way Above Weekly Average

Despite visits falling 5% from the week ending Mar. 16, 2014 to 316 visits, that’s way above your annual 84-visit weekly average. The decline in traffic was driven by direct traffic, which slid 31% to 87 visits.

  • There were more unique visitors last week (up 1% to 245). That’s also more than the same week a year ago when your site had 8.
  • Visitors seem less engaged since last week as well as last year, with stickiness declining across both time periods. Last week, visitors spent 2 fewer minutes on the site than the prior week. Compared to a year ago, visit times declined 71 seconds.
  • Your site saw the percentage of total pageviews from your top ten pages rise to 64% from a week earlier. Therefore, it is likely that visitors are more interested in a narrow selection of your site’s content.

Visits Down From Prior Week

Traffic Sources

Direct traffic dropped off to 87 visits from 127 visits, accounting for 28% of your site’s traffic overall. A week earlier, direct traffic made up 38% of all visits to your site. Organic search traffic was up to 26 visits from 17 one week before, and accounted for 8% of site traffic overall.

Your top referral in terms of visits was zillow.com. Despite dropping by 9 visits (a 9% loss), visits from zillow.com made up 29% of your site’s traffic.

LinkedIn had the biggest total increase in visits last week. It drove 36 visits to your site last week, 11% of your total visits.

New Referrals

zillow.com and linkedin.com were the new referrers that drove the most traffic last week with 92 visits and 35 visits, respectively.

These are the new links that started sending you traffic last week for the first time this year.

REFERRAL VISITS AVG TIME ON SITE
ZILLOW.COM 92 105 SECONDS
LINKEDIN.COM 35 64 SECONDS
DISQUS.COM 17 205 SECONDS
BUILTINCHICAGO.ORG 6 158 SECONDS
GITHUB.COM 6 6.1 MINUTES
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