Thanks to my friend’s Thomas’s work, it is getting easier to understand Google Analytics. I always have a plan to make my startup as transparent as possible. I can learn from it, so can other entrepreneurs. Sometimes I will do data dump, sometimes I will dive deeper into some interesting topics. For example, I am planning a future post on Zillow and Trulia, based on the referral traffic my site gets from it. I will also detail my success and failure in SEO.
So this week’s highlight is: Traffic is down, but user engagement (bounce rate and time on site) improves!
Here is the full detail:
While visits to Tenantify were down to 332 visits last week, they were up from 44 visits year-over-year. The decline in traffic was driven by referrals, which slid 24% to 188 visits.
- Last week, visitors spent almost twice as much time on the site as they did the week ending Mar. 09, 2014. Unfortunately, that’s still less than a year ago (nearly 4 minutes versus 5.4 minutes).
- Tenantify’s bounce rate was down 10 percentage points to 51%. A year ago, it was 55%, so it’s improved since then but you’re roughly even year-over-year.
- There were fewer unique visitors last week (down 29% to 242), although that’s up compared to a year ago when Tenantify had 11 unique visitors.
Direct traffic dropped off to 127 visits from 163 visits, accounting for 38% of Tenantify’s traffic overall. A week earlier, direct traffic made up 39% of all visits to Tenantify. Organic search traffic was up to 17 visits from 14 the prior week, and accounted for 5% of site traffic overall.
Disqus was once again your top referral in terms of social traffic. The number of visits coming from the site rose 550% from a week earlier to 26. However, visitors from Disqus were less engaged than your average social visitor as measured by time on site, bounce rate and pages per visit.
Your top referral in terms of visits was zillow.com. Despite dropping by 63 visits (a 38% loss), visits from zillow.com made up 30% of Tenantify’s traffic.
zillow.com and disqus.com were the new referrers that drove the most traffic last week with 101 visits and 26 visits, respectively.
These are the new links that started sending you traffic last week for the first time this year.
REFERRAL VISITS AVG TIME ON SITE
ZILLOW.COM 101 108 SECONDS
DISQUS.COM 26 19 MINUTES
LENDINGMEMO.COM 16 11.2 MINUTES
GITHUB.COM 7 6 SECONDS
BDTECHIE.COM 6 105 SECONDS